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2010 Broadband Expo session presentations.
* Denotes a presentation link.

Monday, November 1, 2010

8:00 a.m. - 10:00 a.m. | Pecos 4
WISPA/Other Association Meetings, Etc.

10:00 a.m. - 10:30 a.m. | Yellow Rose Ballroom
Welcome Address
Speaker: Rick Harnish, Executive Director
Company: WISPA

10:30 a.m. - 11:45 a.m. | Yellow Rose Ballroom
General Session Opening Keynote Address
Speaker: Scott French, MSSI Vice President, Wireless Mobility Sales North America Government & Commercial Markets
Company: Motorola Solutions
Description: Wireless A-gil-i-ty: Get in Front of What’s Next
The recovery is happening, but in a sporadic way. Some vertical markets and some areas are growing. Instead of waiting for growth to arrive at a business or location, wireless connectivity enables anyone to be agile enough to go where the growth is happening. Businesses are ready to work with service providers to get to where the growth is and get there first with the best service to win the lion's share. Government agencies are financially strapped and welcome cost reduction ideas. When times are tight and opportunities are scarce, the time and cost of deploying wired solutions does not fit. Wireless agility enables any organization to build data, voice and video connectivity in days and be positioned to further expand connectivity as business grows.

12:00 p.m. - 1:15 p.m. | Yellow Rose Ballroom
Luncheon Keynote Address
Speaker: Charlie Ergen, Co-Founder & CEO
Company: Dish Network

1:30 p.m. - 2:30 p.m. | Pecos 1
Category: Technical
Topic: Designing and Deploying TV White Space Networks - How it's the same and How it's Different?
Speakers: Jack Unger, President, Ask-Wi.com (Moderator); Neeraj Srivastava, VP of Business Development, Spectrum Bridge; Rick Rotondo, VP of Marketing, xG Technology, Inc.; Mark Gibson, Director of Business Development, ComSearch
Description: Attend this panel to learn how designing and deploying TV White Space networks will be both similar to and different from the broadband networks that you are deploying today. TV White Space frequencies are far lower than any bands currently available to Wisps. Learn how these lower frequency bands and the new FCC regulations will affect your customer base, your choice of antennas and the wireless propagation effects that you will experience.

1:30 p.m. - 2:30 p.m. | Pecos 3
Category: Marketing
Topic: Build Broadband and They Will Come? Not Without Great Marketing!
Speaker: Craig Settles, Founder and President
Company: Successful.com
Description: You cannot talk about broadband transforming communities unless you talk about effective marketing tactics. This session lays down a foundation for creating an effective plan to market your network and the services it offers. Marketing plays a role from the day you announce intentions to build a network until long after you activate service. Attendees will learn: How to use the needs assessment process to craft main marketing messages, The fundamentals of a successful marketing plan, How to put the "you" in broadband marketing, and Effective marketing when competitors jump in.

3:00 p.m. - 4:00 p.m. | Pecos 1
Category: Business
Topic: Getting Your Community Ready And Started With Rural Broadband
Speakers: Charlie Auvermann, Executive Director, Development Authority of Dawson County, GA; Jim Haguewood, Senior Partner, Vital Economy; Phillip Brown, National Policy Director, Connected Nation; Raja Gopal, Senior Director of Product Marketing, Alvarion Ltd.
Description: Panelists will discuss how to get started with your attempt to get broadband to your community. Dawson Co. GA was one of the first counties to succeed in receiving stimulus money.

3:00 p.m. - 4:00 p.m. | Pecos 3
Category: Technical
Topic: RF Safety Awareness and Lightning Protection
Speaker: Chris Horne, CTO
Company: LBA Group
Description: Learn how RF energy is an often overlooked environmental factor. To meet its responsibilities under the National Environmental Policy Act of 1969 (NEPA) the FCC established maximum permissible exposure (MPE) levels for humans and requirements for evaluating the environmental impact of RF emissions. What are the MPE levels? How can you demonstrate and document that a site is compliant with the FCC and OSHA requirements? How important are personal RF monitors? Towers and other tall metal structures are perfect targets for lightning strikes. Where is lightning protection needed? Who needs lightning protection? What are the different methods of providing lightning protection? Are grounding systems important?

* 4:15 p.m. - 5:15 p.m. | Yellow Rose Ballroom
Closing General Session Address
Topic: Tehrani’s Predictions for the Broadband Future
Speaker: Rich Tehrani, CEO and Group Editor-in-Chief, TCMNET.com
Description: A to-the-point actionable presentation about the future of broadband including challenges and opportunities to be aware of.
Presentation: Click Here

Tuesday, November 2, 2010

9:00 a.m. - 10:00 a.m. | Pecos 1
Category: Regulatory
Topic: Overview of 700MHz and D-Block Deployment Activity
Speakers: Richard Mirgon, Immediate Past Present of APCO;
Scott Stevens, Founder, Keenwire
Description: To most observers, the aftermath of the 700 MHz block spectrum auctions have been hard to sort out. Verizon and AT&T ended up with the vast majority of 700 MHz spectrum. How are their efforts to use 700 MHz progressing? What are the plans of all the other 700 MHz spectrum holders - what are they doing, or will they do with their blocks of spectrum? What will the fate of the contested "D Block" be? Pure Public Safety? Pure Commercial? The hybrid Commercial / Public Safety approach, at least as proposed by the FCC didn't attract much interest.

9:00 a.m. - 10:00 a.m. | Pecos 3
Category: Technical
Topic: Backhaul Design and Operation
Speakers: Lauriston Hardin, President, Hardin and Associates, (Moderator);
S. Jay Lawrence, CEO, GigaBeam Corp.; Chris Horne, CTO, LBA Group;
Hunter Newby, Founder, Allied Fiber
Description: In this session, panelists will offer insights on delivering acceptable broadband internet speeds over the “last mile” to customers depends on a backhaul system capable of supporting those speeds, avoiding “bottlenecks” in operation, an doing so in a cost-effective manner. Forward-looking solutions such as deploying fiber into rural markets and fixed wireless radio equipment that allows low-cost entry and is scalable as the need for speed increases will provide competition and allow service provider's options to the local telephone company. How can "backhaul bottlenecks" be avoided? Should public stimulus funds be used to enable such solutions?

9:00 a.m. - 10:00 a.m. | Pecos 2
Category: Technical
Topic: Has LTE Won; Where does WiMAX Go From Here?
Speaker: Steve Stroh, Independent Technology Writer, Stroh Publications
Description: How did WiMAX “lose out” to LTE when it had such an early, promising lead? Discussion of some of the missteps in the evolution of WiMAX and the unacknowledged factors in the overwhelming choice of carriers towards LTE. Panel discussion to follow.

10:00 a.m. – 11:00 a.m. | Appaloosa 2
Featured Keynote Address
Speaker: Jonathan Adelstein, Administrator
Company: USDA Rural Utilities Services

12:30 p.m. - 1:30 p.m. | Pecos 3
Category: Financial
Topic: Bridging The Digital Divide
Speaker: Judith Dumont, Director, Massachusetts Broadband Institute; Don Kent, President, Net Literacy
Description: Bridging the Digital Divide. Governor Deval Patrick signed the Broadband Act into Law in August 2008 creating the Massachusetts Broadband Institute (MBI). The sole mission of the MBI is to "bridge the digital divide" in the State by investing in infrastructure, capturing federal funding, and catalyzing private last-mile investment. This session will provide a roadmap for other states to create an independent organization to take the lead on bringing broadband to the un- and underserved communities. This presentation will also look at the ways other states have created and charged other entities with the mission of Bridging the Digital Divide.

12:30 p.m. - 1:30 p.m. | Appaloosa 2
Category: Business
Topic: How Are WISPs Coping?
Speakers: Matt Larsen, Owner, Vistabeam (Moderator); Nathan Stooke, Founder, WisperISP; Steve Stroh, Independent Technology Writer, Stroh Publications; Jeff Kohler, Founder, JAB Wireless
Description: WISP businesses are coping admirably in a stressed economic climate.  Although growth is somewhat conservative these days compared to a few years ago, most are still growing their network service areas and upgrading network infrastructure to achieve greater broadband speeds with recent technological advances.  Regulatory challenges affect all broadband providers and often result in slowed timelines in respect to achieving ubiquitous broadband coverage across the United States.

12:30 p.m. - 1:30 p.m. | Pecos 1
Category: Regulatory
Topic: Net Neutrality
Speaker: Steve Coran, Partner, Rini Coran, PC (Moderator); Brett Glass, Founder, LARIAT; David McClure, President, USIIA; Rusty Irvin, President, StratusWave Communications; Alison Minea, Corporate Counsel, DISH Network
Description: Hear from industry experts as they discuss the issues surrounding regulation of broadband connectivity. The panelists will discuss ways that ISPs are managing their networks and the threats that government regulation places on their ability to operate efficiently and economically.

1:45 - 2:45 p.m. | Pecos 2
Category: Business
Topic: Wi-Fi Providing Better Connections
Speakers: Jerry Dodson, RVP North America, Wavion Networks; Bryan Stanley, Director of Strategic Initiatives, PC Management; Russ Mathews, Business Operations Manager, Motorola Solutions
Description: Wi-Fi keeps evolving, 802.11n has finally been fully ratified and is being widely deployed in enterprises and now outdoor systems, offering higher capacity and more available channels. Using new Wi-Fi infrastructure and “roaming” systems.

1:45 p.m. - 2:45 p.m. | Appaloosa 2
Category: Fiber
Topic: Fiber Deployments in Rural Areas
Speakers: Hunter Newby, Founder, Allied Fiber (Moderator); Jim Nolte, VP of Sales, Zayo Fiber Solutions; Nathan Stooke Founder, WisperISP
Description: Fiber is widely perceived to be a broadband internet technology only suitable for long-distance backhaul and urban areas. That's a mistaken perception - fiber can be more economical to deploy and maintain...and more profitable... than traditional copper infrastructure. Our panelists will discuss existing and proposed systems and the business models that enable them.

1:45 p.m. - 2:45 p.m. | Pecos 1
Category: Business
Topic: Business Planning for Mergers and Acquisitions
Speakers: Josh Garza, CEO, GAW Internet (Moderator); William MacNamara, VP of Business Development, Agility Ventures; Jim Hollis, Executive Director, FISPA; Scott Stevens, Founder, Keenwire
Description: Attendees of this session will learn what aspects of their Service Provider business plan will best represent their interests when soliciting outside investment or when working merger and acquisition opportunities. Discussion will include exit strategies, financing, funding, financial representation, cash flow, forecasting, and mergers & acquisition options.

3:00 p.m. - 4:00 p.m. | Pecos 2
Category: Business
Topic: US Rural Deployment vs. the World
Speakers: Jonathan Ressler, jonathanressler.com; Dewayne Hendricks, CEO, Tetherless Access, Inc.; James Joyce, Sales Executive, Hostway

3:00 p.m. - 4:00 p.m. | Appaloosa 2
Category: Association Insights
Topic: Association Panel
Speakers: Rick Harnish, Executive Director, WISPA ( Moderator); Jim Hollis, Executive Director, FISPA; Harold Pruner, Chairman, NABA; David P. McClure, President, USIIA; William Micklin, Executive Director, CATG; Mark Esser, Chairman, CISPA; Brian Regan, Director of Government Affairs, PCIA
Description:  Heads of Broadband trade associations give an update on important FCC proceedings and other legislation important to their members.  The associations will also discuss possible collaborative efforts where benefit can be gained by the power of numbers. 

3:00 p.m. - 4:00 p.m. | Pecos 1
Category: Business
Topic: Adapting to the Mobile Market
Speaker: Elizabeth Bowles, President, Aristotle, Inc.; Ray Savich, Global Solutions Marketing Manager, Motorola Solutions   
Description: By 2012, more than half of Internet users will access the Web with mobile devices, so the time is now to put systems in place that are fully compatible with these web-enabled devices. Wireless devices present unique challenges as well as great opportunities to tap an expanding broadband market. What are you doing to ensure that your business remains relevant in a world where mobile devices rule the Internet?

4:15 p.m. - 5:15 p.m. | Pecos 2
Category: Business
Topic: The In’s and Out’s of Broadband Mapping
Speakers: Tom Terry, Partner, Terry and Unitas Associates;
Tony Unitas, President, Terry and Unitas Associates;
Chip Spann, Director ETS, Connected Nation
Description: How Do We Work With Network Providers? Understand how the Communities and Providers will determine exactly what and where the needs are by aggregating the potential demand. Communities can use a system to self identify the detailed information needed to build the business case for network construction. The Communities and Providers can jointly plan and collaborate to maximize their efforts and investment.

4:15 p.m. - 5:15 p.m. | Pecos 3
Category: Marketing
Topic: Carriers, Services Providers, and Partners
Speaker: Mostafa Razzak, Co-Founder and Partner, JMR Worldwide; Brian Worthen, CEO, Mammoth Networks; Kevin Breault, VP of Business Development, dash Carrier Services
Description: Hear the most critical issues affecting carriers, next generation service and solutions providers that operate in rural markets. This session will bring to light the inherent difficulties in delivering intrastate, high-speed connectivity in unserved communities, providing a 360 degree analysis market analysis as broadband stimulus dollars continue to be distributed.

4:15 p.m. - 5:15 p.m. | Pecos 1
Category: Technical
Topic: Designing Your Network
Speaker: Lauriston Hardin, President, Hardin and Associates (Moderator);
Drew Lentz, Sales Engineer, EDX Wireless
Description: Designing a wireless network "on paper" before buying any equipment can be a critical advantage to a wireless service provider. Costly mistakes can be spotted early, deployments can be designed to gradually grow service areas as capital permits, and equipment that will be needed can be specified for maximum cost-effectiveness. While wireless network design tools are universally used in wireless telephony deployments (and are even mandatory for certain types of wireless links), their use hasn't been widely understood by smaller wireless network service providers.

Wednesday, November 3, 2010

9:00 a.m. - 10:00 a.m. | Pecos 1
Category: Regulatory
Topic: A Mid-Size Perspective on Rural Broadband
Speaker: Joshua Seidemann, Vice President
Company: ITTA
Description: Listen to how rural and high-cost regions can present unique challenges to ubiquitous broadband deployment. Mid-size carriers serving rural America have addressed population densities and terrain on the way to deploying broadband to more than 85 percent of their service areas. What principles should attend efforts to deploy broadband further?

9:00 a.m. - 10:00 a.m. | Pecos 3
Category: Technical
Topic: Cognitive Radio Networks
Speaker: Rick Rotondo, VP of Marketing
Company: xG Technology, Inc.
Description: Learn how the scarcity and high cost of licensed spectrum is a formidable barrier to entry for broadband providers. In this session, tips will be provided about how cognitive radio networks can provide reliability, flexibility and stability. Today’s cognitive radio systems allow operators to utilize the free, unlicensed 902-928 MHz ISM band spectrum and an end-to-end IP-based infrastructure to provide carrier-grade reliability and services. Offering the flexibility to deliver either traditional cellular or “citywide cordless” broadband services, cognitive radio networks represent practical, cost-effective solutions for companies seeking to enter the mobile business.

9:00 a.m. - 10:00 a.m. | Mustang 3
Category: Tribal
Topic: Developing Broadband in Indian Country
Speakers: Mark Pruner, President, NABA (Moderator; Harold Pruner, Chairman, NABA; Rita Hubbell Washburn, Project Team Lead, NTUA; Irshad Ansari, President, NI Solutions; Brian Gilbert, Director of Business Development, Commnet Wireless; Alvin Myers, Chairman, ESPA
Description: Many tribal areas are badly in need of broadband services, but development there comes with unique challenges and opportunities. Find out what funding sources are available on tribal lands, how to work with tribes, tribal government and the government agencies involved. Learn about how tribes are actually deploying broadband services using ARRA funding, private funds, tribal resources and foundation grants.


* 10:00 a.m. - 4:00 p.m.
Exhibit Hall Open

11:00 a.m. - Noon | Pecos 3
Category: Technical
Topic: 3650 MHz Update
Speakers: Stephen Coran, Partner, Rini Coran, PC (Moderator); Josh Garza, CEO, GAW High-Speed Internet; Mark Gibson, Director of Business Devlopement, ComSearch; Lauriston Hardin, President, Hardin & Assoc.
Description: This panel will explore the opportunities and challenges that service operators face in deploying and operating their networks, as well as the regulatory obstacles that hinder development of the band. Hear potential rule changes that could eliminate deployment barriers.

11:00 a.m. - Noon | Pecos 1
Category: Technical
Topic: Lessons Learned – The Do’s and Don’ts of Network Management
Speaker: Matt Larsen, Owner, Vistabeam
Description: WISPs and other rural ISPs have issues with limited bandwidth, billing/provisioning, process management and customer monitoring for their networks. One WISP operator presents several open source and low-cost software solutions to help manage the technical, financial and operational requirements of rural broadband networks.

11:00 a.m. - Noon | Mustang 3
Category: Tribal
Topic: Tribal Broadband: If you don't know where you're going, any road will take you there.
Speaker: William Micklin, Executive Director, CATG; Douglas Bonner, Partner, SNR Denton US, LLP; Susie Allen, Council Member, Colville Business Council; Jonathan Windy Boy
Description: Tribal leaders will explain where Tribal Broadband is today, their vision of Tribal Broadband in 10 years, and the means necessary to achieve the goals for Tribal Broadband.

Noon - 1:00 p.m. | Pecos 2
Category: Technical
Topic: Let’s Talk Convergence
Speakers: Bryan Stanley, Director of Strategic Initiatives, PC Management (Moderator);
Brian Young, CTO, CTI
Description: While there is much hype concerning the deployment and utilization of Fixed-Mobile Convergence (FMC)  the points being made are generally those of the vendors who have a practical bias in selling what they have developed. This session will present a case study of actual FMC deployments in the United States.  In additional to learning about FMC, you will also learn about the impact of the FMC deployment on Key parameters and metrics.

Noon - 1:00 p.m. | Pecos 3
Category: Marketing
Topic: The Relevance of the Right Marketing Tools
Speakers: Kenneth Janc, President, Lorex Inc; Elizabeth Bowles, President, Aristotle, Inc.; Forbes Mercy, President, Washington Broadband; Josh Miles, Founder, MILESDESIGN
Description: Panel will discuss various forms of marketing that are well-suited for marketing broadband services in rural markets. Door hangers? Yard signs? Sponsoring a Little League team? Door to door salesmen? Effective marketing approaches in rural areas are often very different than the conventional wisdom marketing approaches for urban areas. Come hear what different kinds of marketing approaches for selling broadband service in rural areas that the panelists have found to work well, not work, and sometimes, unfortunately, backfire spectacularly.

Noon - 1:00 p.m. | Pecos 1
Category: Regulatory
Topic: Learning more about FCC’s Recent Activities
Speakers: Robert Rini, Partner, Rini Coran, PC (Moderator); Joshua Seidemann, VP of Regulatory Affairs, ITTA; William Bates, National Broadband Specialist,
Michael Baker Jr., Inc.; Richard Mirgon, Immediate Past President, APCO
Description: Broadband regulatory authority tussle over broadband services classifying internet access as communications service or a telecommunications service.

1:00 p.m. - 2:00 p.m. | Pecos 2
Topic: Public Safety Systems & Crisis Communications: Managing Perceptions and Maintaining Open Lines of Communications
Speaker: Jay Morakis, Founding Partner
Company: JMR Worldwide

1:00 p.m. - 2:00 p.m. | Pecos 3
Category: Business
Topic: Labor Components of Rural Broadband
Speaker: Chris Hytry Derrington, CEO, Rural America OnShore Outsourcing
Description: Broadband and OnShoring: Bringing Jobs Back to Rural America. Listen to Chris Hytry-Derrington discuss how $7B is being spent to bring broadband nationwide. Millions of rural Americans will be entering the virtual workforce. They are willing to work for far less that their Urban Americans..at prices competitive with competition overseas. Many, many entrepreneurs will be either born or expanding their existing local and online businesses. Rural America is flat.

1:00 p.m. - 2:00 p.m. | Pecos 1
Category: Financial
Topic: Grants/Loans: Perspectives
Speakers: Shiraz Moosajee, Managing Partner, GAW Wireless, (Moderator);
Chris Morley, CFO, Zayo Bandwidth; Brian Young, CTO, CTI;
Scott Stevens, Founder, Keenwire; Albert E.R. Schneider, III, Esquire
Description: Federal funding either through Grants or Loans has emerged as the single main stimulant to rural broadband availability. The panel will hear from successful applicants who will discuss the challenges of applying for, and operating with, federal funding . As a counterpoint, the panel will also consider ‘Life without Stimulus Funding’, gathering perspectives from those who chose not to apply for funds as well as those who applied, but did not receive funding.

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* Please note that the conference schedule is being updated daily with new speakers and sessions. Please visit the website regularly for continued program updates.