2010 Association Partner Links
Conference Program 
DAILY PASS Option - WEDNESDAY 11/3/10
• Conference Pass for Wednesday Sessions Only
• Exhibit Hall Pass
• All Networking Events (excluding Partner Paid Events)
$120 if you register by Sept 10th,
$150 after Sept 10th or on-site.
9:00 a.m. - 10:00 a.m. | Pecos 1
Category: Regulatory
Topic: A Mid-Size Perspective on Rural Broadband
Speaker: Joshua Seidemann, Vice President
Company: ITTA
Description: Listen to how rural and high-cost regions can present unique challenges to ubiquitous broadband deployment. Mid-size carriers serving rural America have addressed population densities and terrain on the way to deploying broadband to more than 85 percent of their service areas. What principles should attend efforts to deploy broadband further?
9:00 a.m. - 10:00 a.m. | Pecos 3
Category: Technical
Topic: Cognitive Radio Networks
Speaker: Rick Rotondo, VP of Marketing
Company: xG Technology, Inc.
Description: Learn how the scarcity and high cost of licensed spectrum is a formidable barrier to entry for broadband providers. In this session, tips will be provided about how cognitive radio networks can provide reliability, flexibility and stability. Today’s cognitive radio systems allow operators to utilize the free, unlicensed 902-928 MHz ISM band spectrum and an end-to-end IP-based infrastructure to provide carrier-grade reliability and services. Offering the flexibility to deliver either traditional cellular or “citywide cordless” broadband services, cognitive radio networks represent practical, cost-effective solutions for companies seeking to enter the mobile business.
9:00 a.m. - 10:00 a.m. | Mustang 3
Category: Tribal
Topic: Developing Broadband in Indian Country
Speakers: Mark Pruner, President, NABA (Moderator; Harold Pruner, Chairman, NABA; Rita Hubbell Washburn, Project Team Lead, NTUA; Irshad Ansari, President, NI Solutions; Brian Gilbert, Director of Business Development, Commnet Wireless; Alvin Myers, Chairman, ESPA
Description: Many tribal areas are badly in need of broadband services, but development there comes with unique challenges and opportunities. Find out what funding sources are available on tribal lands, how to work with tribes, tribal government and the government agencies involved. Learn about how tribes are actually deploying broadband services using ARRA funding, private funds, tribal resources and foundation grants.
* 10:00 a.m. - 4:00 p.m.
Exhibit Hall Open
11:00 a.m. - Noon | Pecos 3
Category: Technical
Topic: 3650 MHz Update
Speakers: Stephen Coran, Partner, Rini Coran, PC (Moderator); Josh Garza, CEO, GAW High-Speed Internet; Mark Gibson, Director of Business Devlopement, ComSearch; Lauriston Hardin, President, Hardin & Assoc.
Description: This panel will explore the opportunities and challenges that service operators face in deploying and operating their networks, as well as the regulatory obstacles that hinder development of the band. Hear potential rule changes that could eliminate deployment barriers.
11:00 a.m. - Noon | Pecos 1
Category: Technical
Topic: Lessons Learned – The Do’s and Don’ts of Network Management
Speaker: Matt Larsen, Owner, Vistabeam
Description: WISPs and other rural ISPs have issues with limited bandwidth, billing/provisioning, process management and customer monitoring for their networks. One WISP operator presents several open source and low-cost software solutions to help manage the technical, financial and operational requirements of rural broadband networks.
11:00 a.m. - Noon | Mustang 3
Category: Tribal
Topic: Tribal Broadband: If you don't know where you're going, any road will take you there.
Speaker: William Micklin, Executive Director, CATG; Douglas Bonner, Partner, SNR Denton US, LLP; Susie Allen, Council Member, Colville Business Council; Jonathan Windy Boy
Description: Tribal leaders will explain where Tribal Broadband is today, their vision of Tribal Broadband in 10 years, and the means necessary to achieve the goals for Tribal Broadband.
Noon - 1:00 p.m. | Pecos 2
Category: Technical
Topic: Let’s Talk Convergence
Speakers: Bryan Stanley, Director of Strategic Initiatives, PC Management (Moderator);
Brian Young, CTO, CTI
Description: While there is much hype concerning the deployment and utilization of Fixed-Mobile Convergence (FMC) the points being made are generally those of the vendors who have a practical bias in selling what they have developed. This session will present a case study of actual FMC deployments in the United States. In additional to learning about FMC, you will also learn about the impact of the FMC deployment on Key parameters and metrics.
Noon - 1:00 p.m. | Pecos 3
Category: Marketing
Topic: The Relevance of the Right Marketing Tools
Speakers: Kenneth Janc, President, Lorex Inc; Elizabeth Bowles, President, Aristotle, Inc.; Forbes Mercy, President, Washington Broadband; Josh Miles, Founder, MILESDESIGN
Description: Panel will discuss various forms of marketing that are well-suited for marketing broadband services in rural markets. Door hangers? Yard signs? Sponsoring a Little League team? Door to door salesmen? Effective marketing approaches in rural areas are often very different than the conventional wisdom marketing approaches for urban areas. Come hear what different kinds of marketing approaches for selling broadband service in rural areas that the panelists have found to work well, not work, and sometimes, unfortunately, backfire spectacularly.
Noon - 1:00 p.m. | Pecos 1
Category: Regulatory
Topic: Learning more about FCC’s Recent Activities
Speakers:
Robert Rini, Partner, Rini Coran, PC (Moderator); Joshua Seidemann, VP of Regulatory Affairs, ITTA; William Bates, National Broadband Specialist,
Michael Baker Jr., Inc.; Richard Mirgon, Immediate Past President, APCO
Description: Broadband regulatory authority tussle over broadband services classifying internet access as communications service or a telecommunications service.
1:00 p.m. - 2:00 p.m. | Pecos 2
Topic: Public Safety Systems & Crisis Communications: Managing Perceptions and Maintaining Open Lines of Communications
Speaker: Jay Morakis, Founding Partner
Company: JMR Worldwide
1:00 p.m. - 2:00 p.m. | Pecos 3
Category: Business
Topic: Labor Components of Rural Broadband
Speaker: Chris Hytry Derrington, CEO, Rural America OnShore Outsourcing
Description: Broadband and OnShoring: Bringing Jobs Back to Rural America. Listen to Chris Hytry-Derrington discuss how $7B is being spent to bring broadband nationwide. Millions of rural Americans will be entering the virtual workforce. They are willing to work for far less that their Urban Americans..at prices competitive with competition overseas. Many, many entrepreneurs will be either born or expanding their existing local and online businesses. Rural America is flat.
1:00 p.m. - 2:00 p.m. | Pecos 1
Category: Financial
Topic: Grants/Loans: Perspectives
Speakers: Shiraz Moosajee, Managing Partner, GAW Wireless, (Moderator);
Chris Morley, CFO, Zayo Bandwidth; Brian Young, CTO, CTI;
Scott Stevens, Founder, Keenwire; Albert E.R. Schneider, III, Esquire
Description: Federal funding either through Grants or Loans has emerged as the single main stimulant to rural broadband availability. The panel will hear from successful applicants who will discuss the challenges of applying for, and operating with, federal funding . As a counterpoint, the panel will also consider ‘Life without Stimulus Funding’, gathering perspectives from those who chose not to apply for funds as well as those who applied, but did not receive funding.
Keynotes | Speaker Bios | Packages/Pricing | Register Now
Monday Schedule | Tuesday Schedule | Wednesday Schedule
* Please note that the conference schedule is being updated daily with new speakers and sessions. Please visit the website regularly for continued program updates.
